Prior to leading the solutions team, Sanders created and led the Yahoo! ValueLab, an in-house “think tank” which delivers value-added propositions to prospective and current Yahoo! clients. The team which Sanders built continues to serve as a consultation practice for clients, by coordinating and leveraging Yahoo!’s resources to find, connect with and add value to clients’ growth strategies. 

Tim joined Yahoo! as part of the acquisition of broadcast.com in July 1999. For over two years at broadcast.com, Sanders served as an integral part of the company’s Business Services division and developed audio and video broadcast ventures for a variety of clients including The Limited, Inc. (the Victoria’s Secret Fashion Show webcast), Harvard University, Hastings Entertainment, Intel and Ford Motors. 

Tim’s dynamic speaking presence and presentation skills have landed him appearances at high-level executive conferences and graduate schools, as well as an enthusiastic endorsement from renowned business motivational speaker, Tom Peters. He developed and honed these skills as a competitive debater, where he was national debate and public speaking champion in five categories over his career. He currently preaches the benefits of the Experience Economy Marketing Theory to anyone who will listen. 

He is the author of Love is the Killer App, a business book slated for a February 2002 on Crown Business/Random House. This book is endorsed by a variety of personalities including; Stephen Covey, Tom Peters, Seth Godin, Phil McGraw and Faith Popcorn. 

Sanders attended Loyola Marymount University as an undergraduate and the University of Arizona for graduate work. He worked in the early cellular phone industry in the 1980’s and produced content for cable television in the 1990’s until going to work for broadcast.com in 1996. 

TOPICS: Technologies, The Future, Internet, Web Solutions

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