Howard Putnam's ultimate objective is “bottom line improvement.” He believes
that cultures that place “people” as their highest priority have the greatest
long term impact and success.
He is the former CEO of the highly successful Southwest Airlines whose
foundation and culture placed people first. Later, when recruited to be
the CEO of failing Braniff International, he was the first CEO to successfully
restructure a major airline into... through, and out of Chapter 11. Earlier
he spent over twenty years with United Airlines, his fimal position being
Group Vice President of Marketing.
He has been an entrepreneur, the Chairman of a startup management and investment
company, and for the past several years, an author, commentator, speaker
and advisor on business issues, change, leadership and ethics. HarperCollins
published his first book, “The Winds of Turbulence” on leadership and ethics.
Harvard University wrote a case study on his Braniff experiences, “The
Ethics of Bankruptcy.” It is a teaching model for handling all stakeholders
honestly and ethically in crisis. He has an MBA in Marketing from the University
of Chicago and attended Harvard's Advanced Management Program.
Howard grew up on an Iowa farm and learned to fly out of a pasture. His
wife Krista is a native of Ohio, a former flight attendant and they have
been married 40 years. Their son Mike is a commercial airline Captain,
and daughter Sue is in public relations and advertising.
TOPICS:
Transforming Organizations, Hire Attitude, Ethics And Culture, The Power
Of Partnering, Air Transportation And Tourism
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RANGE: $10,000-$15,000
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