His first book, “Crossing the Chasm,” published in 1991, introduces his readers to a gap or  chasm  that innovative companies and their products must cross in order to reach the lucrative mainstream market. He also provides guidelines for adjusting market development and marketing communications strategies to ensure that products are positioned to break into the larger mainstream market. Geoff's most recent book, “Inside the Tornado,” published in 1995, provides readers with insight into how to capitalize on the potential for hypergrowth beyond the chasm. This book sorts out how the market forces behind the Technology Adoption Life Cycle cause the need for radical shifts in market strategy and then prescribes appropriate tactics for succeeding in each stage of the cycle.

  Prior to founding TCG in 1992, Geoff was a principal and partner at Regis McKenna, Inc., a leading high-tech marketing and communications company. For the decade prior, he was a sales and marketing executive at three different software companies: Rand Information Systems, Enhansys and Mitem. Geoff holds a bachelors degree from Stanford University and a Ph.D. from the University of Washington, both in Literature, and served as an English professor at Olivet College. Geoff is a frequent speaker and lecturer at industry conferences and his books are required reading at several business schools.

TOPICS: Wireless Communication, Biotechnology, Internet/Intranet, Banking Technology, Marketing And Selling Technology, Lessons From Silicon Valley's Cutting Edge

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