 Faith
Popcorn, best-selling author of “Clicking” and “The Popcorn Report” and
Chairman of BrainReserve Inc., a marketing consultancy which she founded
in 1974, is recognized as America's foremost consumer trend expert. Credited
with identifying such sweeping societal concepts as “Cocooning”, “Cashing
Out”, “Female Thinking”, and “Pleasure Revenge,” Ms. Popcorn uses her insight
into cultural and business trends to define new areas of business opportunities,
reposition established brands and develop new products for many Fortune
500 Companies.
With Ms. Popcorn at the helm, BrainReserve is staffed by a trend-obsessed
group of business-minded cultural observers who employ BrainReserve's proprietary
methodology to help clients prepare and cope with the future marketplace.
Documented as having a 90% accuracy rate, Ms. Popcorn correctly predicted
the rise of New Age spirituality, the demand for fresh foods, four-wheel
drives, and the failure of New Coke. Known for coining the word “Cocooning”
she was the first to target the stay-at-home syndrome and to anticipate
the explosive growth in home delivery, home businesses and home shopping.
“Clicking: The Seminar,” which focuses on how today's trends are affecting
consumer lifestyles and purchasing, has been presented to audiences across
the globe. Heralded for her extraordinary ability to forecast emerging
consumer patterns, Ms. Popcorn is frequently interviewed (The New York
Times, Time, Fortune, The Today Show.) Her latest book “Clicking: 16 Trends
To Future Fit Your Life, Your Work” opened at #3 on the Business Week best-seller
list and is currently available in seven languages. “The Popcorn Report:
Faith Popcorn on the Future of Your Company, Your World, Your Life,” has
been published in sixteen countries.
TOPICS:
The Popcorn Report, Clicking, Consumer Trend s & Lifestyle Patterns
FEE
RANGE: $30,000-$45,000
VIDEO
& PRESS MATERIAL AVAILABLE UPON REQUEST |
