Don Peppers is founder and president of Marketing 1:1 Inc., a management
consulting firm specializing in relationship management and marketing technology
issues. He has delivered speeches, conducted seminars and led brainstorming
sessions in one-to-one marketing. An accomplished public speaker, Mr. Peppers
has keynoted conferences and conventions for a variety of associations
on six continents around the world.
Mr. Peppers and Dr. Martha Rogers, Professor of Telecommunications at Bowling
Green State University (Ohio) are the co-authors of a book on marketing
technology and the future of marketing, entitled “The One to One Future.-
Building Relationship One Customer at a Time” (Currency/Doubleday, 1993).
Now in its fifth US printing, the book is distributed in ten languages
on six continents. In his nationally syndicated newspaper column, “On Excellence,”
Tom Peters named “The One to One Future” book of the year. According to
Peters, “Peppers and Rogers brilliantly reconceive the basis for i-marketing”
in this “revolutionary prescription for putting customers first that makes
my 'close to the customer' axiom from 'In Search of Excellence' pale by
comparison.” George Gendron, editor-in-chief at Inc. Magazine, said, “Peters
was wrong. It's not the book of the year. It's not even the book of the
decade. 'The One to One Future' is one of the two or three most important
business books ever written.” Business Week named “The One to One Future”
“one of the bibles of the new marketing,” and Adweek called it “hands down
... the best marketing book for the interactive age.” Wired proclaimed
that “The One To One Future” is “the book that revolutionized marketing
in the 90's.”
Together they have written about marketing and interactive technology issues
for journals, magazines, and newsletters around the world, including Harvard
Businesss Review and Wired, among others. In 1997, Mr. Peppers' and Dr.
Rogers' released, “Enterprise One To One: Tools For Competing In The Interactive
Age.” Building on the principles first espoused in “The One To One Future,”
this new book shows how a genuinely interactive, one-to-one marketer must
be capable of integrating individual customer feedback into all aspects
of the enterprise's business -- not just marketing communications, but
production and service delivery operations, finance and channel management
as well. Even the enterprise's organizational structure must be adjusted,
if the firm hopes to create long-lasting relationships with individual
customers based on feedback and customization.
TOPICS:
The One To One Future, Competing Successfully in The Interactive Age, The
Competitive Advantages 1:1 Marketing, Building and Growing Relationships
with Customers, Share-of-Customer Marketing
FEE
RANGE: $30,000, - $50,000
VIDEO
& PRESS MATERIAL AVAILABLE UPON REQUEST |
